This episode of The Grow Fast Podcast featuring Hyein Yoon, Founder of HY Marketing and a globally recognized marketing expert, focused on the unique challenges and strategies for entering the South Korean market. Hyein highlighted the importance of understanding local platforms like Naver, KakaoTalk, and Naver Cafe, which are integral to connecting with Korean audiences. She explained that while global platforms like Instagram and YouTube are also popular, they must be used strategically alongside local tools for effective brand penetration. Hyein emphasized the need for businesses to customize their content for Korean audiences, noting that a direct translation of global marketing strategies often falls short in resonating with local consumers.
Another key topic was the role of SEO and influencer marketing in launching successful campaigns. Hyein shared examples of international brands entering the Korean market, such as a client transitioning from Costco Taiwan to Costco Korea, and how her team used a 90-day strategy incorporating SEO, influencer partnerships, and localized social media content. She also discussed the cautious but growing adoption of AI in marketing, with tools like ChatGPT and local AI platforms being used to enhance content creation while retaining a human touch. Throughout the conversation, Hyein underscored the importance of patience and adaptability, as success in South Korea requires a nuanced, long-term approach to build trust and engagement with local consumers.
You can find the whole episode of the Grow Fast Podcast with Hyein Yoon here:
HYEIN YOON
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This is the transcript for this episode:
Mark Shriner [00:00]
Welcome to The Grow Fast Podcast where we talk with leading sales, marketing and personal growth experts about how companies can accelerate sales, optimize marketing and grow their businesses fast. Let's go. Hey, Hyein, how are you?
Hyein Yoon [00:17]
I'm good. How about you, Mark?
Mark Shriner [00:18]
Awesome. It's the end of my day here, and it must be, is it early morning for you? You're in South Korea?
Hyein Yoon [00:24]
Yeah, exactly. It's 9:45 am here, in the morning.
Mark Shriner [00:30]
Technology is amazing, huh? Where are you in Korea?
Hyein Yoon [00:35]
I'm not sure you're familiar with this city. I'm in Goyang, which is a little bit far away from Seoul, one hour away from Seoul, by the way.
Mark Shriner [00:46]
So must be the South, because you can't go to the North from Seoul for one hour.
Hyein Yoon [00:51]
That makes sense, but I guess it's near North. I can tell, yeah, more of a north area compared to.. Yeah, like, okay, maybe North, yeah.
Mark Shriner [01:03]
If you went an hour North, you're almost to the DMZ. But you know.
Hyein Yoon [01:09]
Yeah, it's close to DMZ, actually.
Mark Shriner [01:13]
Is it really? Okay. Yeah, what's Goyang famous for?
Hyein Yoon [01:17]
We don't have much things going on here. It's more like a residential place, actually. Chilling out.
Mark Shriner [01:25]
They're famous for their pottery, or famous for their rice, or famous for some Tteokbokki or something so like, you must have some. No?
Hyein Yoon [01:37]
I don't know. I'm actually, I was born and raised in this city, Goyang city, by the way, but in my whole life, it was just about like just high school or middle school education, and then some festival about flowers festival and or even just some small lake mountain.
Mark Shriner [01:57]
Well, hey, I'm really looking forward to talk to you about the the nuances of building a brand in marketing in South Korea, because, you know, every country, every culture, is different, before we jump into that, maybe you can just tell me a little bit about what you do and what you know, and your company, what your company does.
Hyein Yoon [02:16]
Oh, sure, sure. So, I started my career back then as a freelancer in the beginning, and then ever since, I got more clients, and then I built my global team members around the world, which is like in Japan and English-speaking markets, also even Korea. And then, we started to support global businesses tapping into South Korea or Japan. And then South Korea go to English speaking market, or Japan, like vice versa. So, when we specialize in, like a social media and face gas, and then mostly the company is from, like overseas, they look for tapping into South Korea for the first time. And that's why they need, like a local partner and then I'm conquering some of the SEO, like content with my blogs or my YouTube or with my reels. So that's why they reach out to me. Oh, I want to work with you, or something like that. So that's how I started. Yeah.
Mark Shriner [03:12]
Awesome. So if you talk about social media in America is kind of a involving landscape, just like any place else, but traditionally, which is so funny, traditionally, because it only goes back when, I don't know, 10, 15 years, but you know, you have Facebook, you on the B2B side. You might have LinkedIn. These days. Everybody has TikTok, I'm assuming, and then there are things like Snapchat and some other, some other apps for the younger demographic. What are the key social media platforms in South Korea?
Hyein Yoon [03:48]
So, it can be really different based on your industry for sure. If we go for just B2C basis, like you're targeting just customers, the default setup is what we recommend in social media like Instagram and YouTube. So, you post reels on Instagram, then you can also interact with people on Instagram, but at the same time, you need more in depth, like long form video on YouTube, you can also repurpose the reels to share from video to YouTube. So, that's why having the cross-promoting strategy at the same time, like Instagram future is working well, we also have a search engine called the Naver, right? And then Naver has an experimenting system going on, which means there is a Naver clip. And then we can utilize this one as a source of like, short film videos as well. But it's just kind of like new so, like people would say, it would be like Instagram and YouTube. But if you are from a B2B business, we are not, everyone is not on LinkedIn, Korean people will not be in LinkedIn, not 100%. So, I don't know, because we want to compare this with like, Korea versus Japan, and then Japanese people are more conscious about their privacy, they want to not be visible like this. That's kind of like one personality, and in South Korea, it's like a mix of China and Japan, maybe because of the location. So, South Korean people are also a little bit conservative, in a way, I don't know, maybe they are a little bit conscious, or self-conscious about what they know or their expertise. So, that's why it's really hard to convince them that they should be on YouTube. You have to utilize or share your knowledge with your audience. They are a little bit hesitant, I don't know, maybe.
Mark Shriner [05:53]
Okay, but let's drill down on that for a second, because I know that they're on Insta and on YouTube, there are a lot of participants from South Korea, but you're talking about in the B2B's context for the people get, you know, get all serious and put a suit on. Maybe they're reluctant to go on LinkedIn. And I would say, a lot of advisors for B2B social media campaigns, hey, you need to go out and develop your own personal brand and build trust, build an audience, build a following, and that will open up doors for you to ultimately sell your product to your target market. And what, I think, what you're saying is you have a lot of Korean YouTubers and influencers, who are kind of like maybe doing their own thing. And I wanted to say younger, but like one of the ladies I follow, she must be 70 years old, and she does all these Korean recipes, right? And she's super, she has millions of followers on YouTube. So, it's probably not just an age thing, but, but what you're saying is, in the context of work, where we are serious and we put the suit on, people are a little bit more reluctant to kind of put things out there. Is that what you're saying?
Hyein Yoon [07:06]
Yeah, kind of like that, more of like younger people doing more social media like YouTube and Instagram, and then I can see that freelancers share their knowledge. Like, oh this is working well, like it's, yeah, it's increasing, this kind of system, but on LinkedIn, I don't know, maybe it's LinkedIn culture. It's too, like a little bit conservative, and then maybe that's why it makes Korean people hesitant. Maybe I'm not really good enough to share some knowledge.
Mark Shriner [07:37]
So, are they just not on LinkedIn in terms of, they don't even have their profiles, or they're on there, but they don't post a lot?
Hyein Yoon [07:45]
The latter. They are on their own LinkedIn, but they don't really optimize their LinkedIn profile, or they don't post even, they just see, scroll down, scrolling down. Or maybe they engage with people, but all of the posts that I saw were just usually sharing some links or something, it was not really a personal branding in a way.
Mark Shriner [08:15]
Yeah, gotcha! All right. Well, let's go back to, you know, the platforms that you mentioned Insta and YouTube, and I think, Facebook, you know, if you look, you didn't mention Google. You mentioned Naver, and when I was in Korea the last few times, you know, if I talk to somebody about running an, you know, an AdWords campaign with Google, they'd be like, no, no, not in Korea and not in China, too. China's got Baidu and you guys have Naver. Think you have one other search engine. I used to have another search engine. Can't remember what it was. You also have line, KakaoTalk. Where do platforms like line, KakaoTalk fit into the mix with the non-Korean platforms like Insta, YouTube, is TikTok popular in South Korea?
Hyein Yoon [09:09]
Just for Gen Z generation or Millennials generation but not for like for foreigners or 50s, something like that.
Mark Shriner [09:17]
So why would, if I'm a foreign brand and I'm coming into Korea, why would I look at some of these international platforms, or, I would say American platforms, for Insta, YouTube and Facebook, China for TikTok, why would I look at them or why wouldn't I look at some of the Korean line, I think, is Korean and Japanese collaboration and then you have a KakaoTalk, which is Korean. Why wouldn't I look at some of those platforms instead? Or should I look at everything?
Hyein Yoon [09:50]
Surely, one thing for sure, if you are launching your product or service for the first time into like South Korea. So KakaoTalk is basically similar to WhatsApp, like we have a conversation going on here, although we have like system about shopping and then search engine into Kakao. But basically the format is based on just conversation going on. So, it's more about WhatsApp style. And then Naver is similar to Google, although we also use Google and Naver is more of a 90% and then we also have other search engine looks like Dalum, which is linked to Kakao, and then we have Zoom, and then we have Bing, so like the five different searches going on, but majority of people are using just Naver, and Google for sure, and then Instagram and YouTube. This is just social media, like how we actually interact with people through like, a post. This is just like three different things, like a search engine, and then conversation, and then social media posts business like that.
Mark Shriner [10:52]
Okay, so let's break those down. I guess the cornerstone of a lot of marketing campaigns is SEO, which would be Naver search engine. So, Google is getting more popular now in South Korea?
Hyein Yoon [11:13]
Yeah, when I look at the stats, it's more about like 40% as well. So yeah, it has really grown. Yeah, it was growing a lot. Google push and Naver has really lots of advertising going on. When you, like, type some key specific keywords, there is lots of data, like, a lot of advertising going, it's really hard to rank on the top of the feed. So that's why utilizing Google is essential in a way.
Mark Shriner [11:40]
Okay, so if I was a foreign let's just say, I'm a luxury brand or fashion brand or something like that, and I'm going into South Korea, if we started with the search engines, should I do both or should I just not even go to the search engines and think about optimization. You tell me.
Hyein Yoon [12:05]
Okay, so here's the thing, we have certain specific platform that you can actually list your blog into two different platforms at the same time. Once you optimize your blog post on Google, you then have to manually list your blogs into Naver once again utilizing the third-party platform. And then I think the luxury brand or those e-commerce brand, we usually hang out in Naver but at the same time, I'm telling you it's about traffic getting more customer visibility itself. Although we have a Naver smart store, this is also linked to Google and at the same time it is also searchable, so you have to utilize those navigation itself. But I'm not telling you that you have to fully optimize based on Google, because Naver is our major search engine, so you can actually go to Naver Keyword Planner.
Mark Shriner [13:11]
But aside from advertising, does SEO work with Naver? With Google? SEO is important, because when you get the paid results, and then you get the organic results, okay, right? And if you don't want to pay to play, you want to go for those organic results, right? And people, sometimes, I think, tend to trust the organic results a little bit more in the US. I would say, if I'm looking to get my company, and it could be a B2C. I should have said a B2B company, because, you know, a fashion brand, something like that. I could definitely see that, that would be more on social media. But with a B2B product or service, people are going to go in and type in, you know, RFP software solution, and they're going to want to see what that comes up right in Naver, is it possible to improve my rank by doing some kind of SEO. Okay, so what are you okay, so there are some, there are some organic results.
Hyein Yoon [14:11]
Yeah, exactly. So, we have a search engine in a specific platform, like we call black QE or even Naver cured planner. There are lots of SEO tools for the Korean market. And then when you go to the search volume or competition, and then there is high competition. And then if you are tapping into subscribe for the first time, you cannot conquer those keywords with high competition but those low to medium competition is something that you have to go for, you don't have to run advertising. I've seen my clients work for the first section, even though they don't utilize advertising at all. So, it's more like how to optimize your blog or even your website as well.
Mark Shriner [14:57]
Awesome. Okay. Let's get into some specifics. I looked at your profile and one of the things that you put was a 90-day social media launch specialist. Okay, so give me an example of what would you do in a 90-day social media launch like, what would we look at?
Hyein Yoon [15:28]
Yeah, sure. One of the clients we are trying to expand to South Korea was from Australia. And then they had a great success record in Costco Taiwan, then the Costco Taiwan offer them to go to South Korea to launch product. And then he reached out to us how we can optimize or do the marketing at the same time. And what we did, we have to look at those influencers and even how to do social media marketing at the same time. But for a search engine, this is a B2C basis. So that's why, for budget friendly purposes, we have to map out all of the strategies for three months. But for this client, they were only able to have just two months testing first, to see the market fit and then launch success. So, we did mapping out, finding the right group, which we have Naver cafe. I'm not sure you're familiar with this. Oh yeah, this is similar to Facebook, right? So, we had to find the right platform, which just Costco members hang out and then just do influencer marketing at the same time from Instagram to find the right influencer to spread our words and then having the social media marketing. So, it's more like incorporating social media marketing influencer, or sometimes through Facebook ads at the same time. The reason why I'm telling 90 days is because people are obsessed with really fast growth or something like that. But it cannot be done within a month, so it should be at least three months. So that's why I wanted to set the expectation first, you cannot actually get the result in one month, and then you are tapping into new market, how are you going to have one month result, I just don't understand. So that's why I was saying 90-day.
Mark Shriner [17:39]
It’s completely unrealistic, because you also have some existing market competitors there, right? And they're already occupying those spaces. So, yeah, no, it takes time. It takes time. Awesome. Can you give me some examples of successful campaigns that you've seen or participated in on? Let's just talk about Facebook, it could be Facebook ads, it could be YouTube in Korea or Instagram.
Hyein Yoon [18:08]
For sure. So, this is a startup we managed. This is not an international brand, but we had to launch their campaign through Facebook ads. What they struggled is about how they can increase their conversion rate, and this is an application platform, they just put their content to specific location first, such as Gangnam in Seoul, or some other areas in Seoul. Yeah, at the same time, it was too specific. So, one thing we did is my proprietary framework, like face gas, and then we utilized B.O.N.E, BONE strategy, which means B is a unique benefit, O means one target, N is huge of numbers, and E is power of emotion. So, I've seen lots of things through Facebook ads. If the copywriting targeting itself is just on point, it goes beyond the meta system. So, because this content will find that right target at the same time, and they see people once, people see the copywriting or even the image or carousel, and then they click it, this will automatically optimize at the same time. So, this is something about increasing the conversion rate from like 77% to 41% within three months. So that's why I'm like calling it 90 days. And this is for the platform, start to obsess basis. And one other case is English education platform. This is from an international brand. They wanted to also; they struggled engagement on Instagram. All I saw was, this was pretty much I can tell, this is not from Korean brand. This is from an international brand, because this is about the capital copywriting itself was just based on a translation. There were no trend keywords, there were no optimized keywords for targeting people. So, what I did, you know, just like having the content pillars, 9 to 12 content pillars, and then having the core market strategy and the computer research, all of that. And then we came out really great, like content ideas per month, and then we increased almost 289% engagement within a month. Yeah, it was within a month. But it is really rare, so that's why 90- day.
Mark Shriner [20:56]
That's awesome. Let me ask you. You know, one of the things in the in the English-speaking market is that there's a tremendous amount of content now that's being generated or facilitated. The creation is being facilitated by AI, and it's oftentimes not really to get customer engagement. It's just to help with the SEO, just to you know, Google sees that you're posting every day, and the article is relevant, and you've loaded with right keywords, and it's just almost like this game that you play. You're publishing it not for the end user. You're publishing for Google, okay, and in their algorithm, how, much of that do you see in Korea in terms of AI kind of being used to accelerate your efforts?
Hyein Yoon [21:50]
So maybe you mean by that, like the content or blog just created by AI, right, like in Google?
Mark Shriner [21:58]
Even now, I'm sure you've seen it where there are actually even podcasts that are just AI generated podcasts. You know, you say the topic that you would like the host to talk about. You can, you know, create a profile for the host and the guest, and then they'll sit there and talk for an hour about that topic, back and forth. I mean, it's kind of pretty crazy.
Hyein Yoon [22:18]
So, yeah, recently, I attended some various types of seminars in South Korea to see how the AI things working or something like that. And then, actually, it's pretty rare. And then we are a little bit conscious about using AI at the same time. But although we really utilized the ChatGPT and any other relevant AI writing system, but for utilizing, I'm not sure you're familiar with make.com? Then COVID incorporating make.com and ChatGPT, making automated blog at the same time, doing one of the concerts trends, I met from South Korea. He made all of the automation system, and then he was doing that just by clicking one button and within 15 minutes, he generated multiple blogs in Korean, even in English. So, it's getting popular idea, but at the same time, when I look at the content, it's still from human like, most of the time. Yeah, still from human, but at the same time writing things even in Korean sentences like your caption, or even copywriting, we usually get the help from like GPT or any other relevant AI writing system. Actually, we have our own AI Writing Editing platform, which we call riten, W R T N. This is a platform from South Korea, and this is really popular in South Korea because compared to chat GPT it has more great ability to understand our trend or even keywords.
Mark Shriner [23:59]
Awesome. Let me ask you this, you know you're working with, it depends on the size of the company, I guess. But you mentioned Costco, or you mentioned a vendor who was selling into Costco, and they said, you got to go to South Korea. I think that's what you said. But if you, if you're a global brand, you have pretty well defined and rigid brand guidelines, okay, but at same time, when you go into Korea or Japan or China or any market, they'll say, no, in our market, you've got to do it this way. In Korea, you got to make your website really, really busy and lively and a lot of information there, maybe in North America, Europe, we'd say, no, we need to make it a little bit more subdued, very, very clear and concise. And so, there is a kind of a difference there. How do you advise customers to maintain the integrity of their global brand, but be attractive to the local market? Yeah.
Hyein Yoon [25:00]
So, I think first things first, we have to think about how they are operating the global branch account. So, there are three different ways that we can navigate multilingual strategies. So, the first thing we can do is have two different languages in the caption, if it's like Instagram. And then the second option would be like, you have the core content here, and then you localized based on the country or language itself, so official account here, and then this Korea, Japan, and then, I don't know, like Taiwan or something like that. So, when I look at this, the templates are almost the same, and then the copywriting is different. So, this is like something in the middle, how I can put it, small to medium business is going for. And then these multilingual strategies in one caption, or even in your image, I saw. This is from Robu Museum, or even local market from South Korea, just putting two different languages at once in one account. This is from like local market, local business, yeah, the first option and then 3/3. The option would be, you are really putting a lot of effort into each very content or every account. Duolingo is really great at this. And then they hired multiple marketers based on country. And then when I look at the template, it's two different like, this is just South Korea account, and this is for Japanese accounts. So, I think it's based on your region, or you're like a plan in your business, for sure, but we have to go to, like, how your lingo does, and or even other competitors who are really great at, like, just content marketing. And then when I look at those content marketing, oh, this is not from international brand this is just from I don't know, Korea, but then I can just engage with this content. I think this is important to warm your audience at the same time, because otherwise we don't want to really engage with just translating words. And then this is not from just someone who understands us, like, clearly. So yeah, this is something we have to really think about.
Mark Shriner [27:19]
So, what I'm hearing you say is you can maintain your brand, but you also need to localize your message so that it resonates with the local audience, because otherwise they feel like it's just kind of, it's not. It doesn't strike a chord, doesn't resonate, yeah? So, it's like, you do need to find a way that just says you got to speak the local language, yeah? So, I hear what you're saying, I think.
Hyein Yoon [27:49]
Yeah. I mean, international brands have really great potential. Because in Korea, we are kind of like a group of people. I don't know. We are just one. It seems like it's just one person. In a way, we are just similar to each other. So, when I look at just Korean products, oh, it's just Korean products, but you already have really unique benefits, or even, I don't know, some strength, because you are from international brands. But if you can find a really great way to localize your content at the same time, how to interact with your audience, yet probably you have to hire your local partner brochure, because you probably don't know how to really interact with those people. But, yeah, this is the key. But at the same time, I don't like words, like localization. It should be just content marketing, like, how to understand your target people you know.
Mark Shriner [28:43]
I agree with you on that. Let me ask you, I agree with you, but at the same time, I think that sometimes when people use that word localization, what they really mean is content marketing or whatever that's appropriate or suitable for that local target market, right? Let me ask you, we're doing a podcast here. What? How are podcasts becoming popular in South Korea?
Hyein Yoon [29:07]
It's a little bit of a niche market. So, we do like Park. Park is like how you mark, how you do YouTube here and then podcast here, so you are kind of cross promoting at the same time, so you can actually utilize that strategy and then it's, I don't want to say it's a major thing but at the same time we have the audience for sure. So, and I observed something like, if this is from English education platform, and then they hit fourth rank in South Korea, it's popular, like a podcast platform, and then South Korean subscribed to the podcast, and then Korean users was fourth ranked. So, that means we have an audience for sure, but it's all about how you can actually position yourself and then how to optimize your title or even description, or cross marketing, cross promoting strategy at the same time.
Mark Shriner [30:13]
Well, in the US, we have like, you know, Joe Rogan is probably the most successful podcaster in the world. Do you guys have, like, a famous Korean podcaster. You know, somebody is just like, oh, my God, they built a huge audience, and they're competing, or are doing better than mainstream media. Because of Joe Rogan, his numbers are much higher than all the traditional media.
Hyein Yoon [30:35]
Oh, okay, so for South Korean podcast I've seen the, maybe you don't know this one, but we have company named Bebo. This company started just podcast only, and then they got continuous users, and then there was like growing effect. So, this was able to have on their company making like over millions of dollars at the same time they got really big buildings because of the podcast, the content marketing, yeah, so it has cases, but it's really niche. And then you have to understand, watch your very specific targets, so that you can start from there, and oh, we are growing here, and then we can promote this one to other social media, such as YouTube. They are doing a massive engagement like YouTube and podcasts at the same time, and inside brand for sure. So yeah, this is something that you can actually build from like a podcast to like a million dollars company. Yeah, that's awesome.
Mark Shriner [31:41]
And that's like, one of my biggest challenges is the focus. Because I just love to talk to everybody, and I have so many different interests, and I just like, oh man, I just want to focus. Gotta focus. Let me ask you, because social media and marketing, everything AI and web related is evolving and changing so fast. So how do you keep up with all the latest trends in terms of, you know, marketing strategies and tactics?
Hyein Yoon [32:14]
That's actually a great question. I was looking forward to that question actually. So, we have a several different newsletters you can subscribe to, but it's in Korean by the way, but you can actually totally like English translation in your like a search engine, for sure. So, we have five different newsletters, unique, and then a PT, Q letter, market thinking, and then carried. And these are from, they gather all the trend at once, like from a South Korean politics, or like a market marketing, how I can tell South Korean market consumers behavior, or sometimes they put like memes trend and the social media trend. So, based on the specific platforms, like culture, unique is more like broad approach. And then two letters are more of a Genji trend, yeah, or billionaires trend. And the market thinking is more like, a poor only marketing, content marketing, how you can utilize this content strategy. So, we have a great source of newsletters when you follow all of the strategies at once. This is another strategy that you can do, you just have separate account into your Instagram, or even TikTok, and then you follow relevant industry, like competitors and then you can get continuous algorithm, yeah, putting out.
Mark Shriner [33:39]
How do you make a balance between just doing your job but also looking at trends and doing research. I mean, how do you spend an hour a day, like reading all those different feeds and newsletters? Or do you spend, how do you do how do you manage that?
Hyein Yoon [33:52]
I usually wake up like 6 or 7am in the morning, and then one thing I usually start with is just reading all of the newsletter at once. And then this is really just a short form leg of text. It's not going to be really long form text in newsletter, there's just headline, yeah, headline, headline, headline. And then we have team members from South Korea, Japan and English-speaking markets. They usually research based on the client, the industry itself, and then we get all of the resources. I'm the one just checking the research at the same time, so that's why I can manage all of those ones.
Mark Shriner [34:29]
Yeah, awesome, awesome. Well, if any of our listeners or viewers want to learn more about, you know, marketing in South Korea, what's the best way for them to get in touch with you?
Hyein Yoon [34:43]
So, um, maybe you can just reach out to me on LinkedIn, for sure, because I'm really active there. Or you can just email me hey@heyon.com or even you can go to my hainyun.com website, and then. Just contact me.
Mark Shriner [35:01]
What I'll do is I'll put links to your LinkedIn profile into your website, in the the show notes or description, and that way, if people want to reach out to you, that'd be the cool way to do it. Hey, Hyein you have a lot of energy. You have so much knowledge about South Korea, it's really been fun talking with you. I want to say thank you so much for coming on The Grow Fast Podcast, and I hope one day we can cross path, cross paths in person, either in South Korea or here, or potentially, I don't know you said you were, you're active in Japan as well, or whatever, but it was really nice. Really nice talking with you.
Hyein Yoon [35:40]
Yeah, thank you for having me. It was actually nerve-wracking. I don't know what to do, or something like that, but I feel like it was so great talking with you. And then I feel like you are really great at hosting at the same time, like this kind of interview.
Mark Shriner [35:56]
You’re so kind. You have so much energy, very fun, enjoyable conversation. So, thank you so much.
Hyein Yoon [36:01]
Thank you so much.
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